I read UX Magazine's amazing post describing how can you design a product package that looks nice in a webshop. These are very usefull tips, but I think there is a little misunderstood. It's the webshop's role to present the products on the web as good as they can. I know that most of the merchants just use the first image they find with Google. But it's not the best practice. Every merchant should do the homework and edit the thumbnails and other images to help the costumers find the products.
Answering the UX Magazine's post, I collected what a merchant can do:
- Package shape any size: You don't have to always show the full package on the product category page. You should show the important part. And, of course, on the product page there have to be more images, including the image of the full package.
- Color: It isn't easy to present a white color product, but it isn't impossible. You should check out Apple's site. They mastered it.
- Label: see the first point.
- Texture: I can agree with the author here. Displaying the texture on a photo is not that easy. A professional can help you take better photos. And yes: if you have a webshop, you have to take your own photos sometime.